Rebranding Project
In 2025, I played a key role in the City of Stanton’s rebranding initiative, a project that completely transformed the city’s public identity. The rebrand shifted from a traditional navy blue and gold color scheme with a historic emblem to a modern visual system featuring emerald green, periwinkle, and a clean, minimalist logo. This refresh extended across all city assets, including signage, websites, public documents, and official communications.
As part of this effort, I collaborated on the redevelopment of the city’s website, updating its structure and visual design to reflect the new theme and color scheme. The redesigned site not only aligned with the refreshed brand but also improved usability, accessibility, and the overall experience for residents seeking city services and information online.
My primary responsibility beyond the website was redesigning internal and external city documents to align with the new brand. I worked closely with multiple departments—Community Services, Finance, Public Works, Public Safety, and Human Resources—to update and streamline a wide range of forms and templates. Each redesign involved replacing outdated layouts, ensuring brand consistency through typography, color application, and logo placement, while also improving readability and user experience.
This process not only modernized the city’s image but also created a cohesive and professional standard across departments, making documents and digital platforms more intuitive for residents and staff alike. By bridging design with functionality, my contributions helped reinforce Stanton’s new brand identity at every community touchpoint.
Figure 1.1 - Here is a demonstration of my work on the city website. We changed the website icons to match the city's rebranding and new color schemes.
ACH Payment Authorization Document - Before
ACH Payment Authorization Document - After
Figure 1.2 - For the Finance Department’s ACH Payment Authorization Form, I updated the typography to Outfit, replaced the logo with the new city seal, and refined the layout to create a cleaner, more modern design that remained consistent with the city’s updated branding.