﻿Sean Correa﻿

Analytics

Analytics used to track performance and inform smarter decisions.

For Hues of Africa, I led a digital marketing campaign across social media, the website, and email to grow audience engagement and drive awareness. By the end of the campaign, we achieved engagement from 57 users and reached 407 people on social media, while the website reached 287 visitors as it served as the primary conversion hub. Our email newsletter reached 14 subscribers with a 35% open rate, reflecting strong engagement for a growing list and demonstrating the campaign’s effectiveness across multiple digital channels.